Product Extension

Many people have a hard time with the difference between Brand Extensions and Product Extensions. I overhear common-folk do this often, as a service to the world, here is part 1:

Product Extension - "When a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes" - Thank you, Wikipedia. See with your eyes:



Notice the branding is retained while the packaging is just altered enough to distinguish each variety. The product line extension is less of a gamble than the Brand Extension, which I will explore tomorrow.